Set up My Company once
Your URL, competitors, target titles and any research you already have. Every module reads from it.
For founders and early-stage marketing teams
Your marketing, finally organized.
Mktforge turns your website, your competitors and the research you already have into personas, battle cards, positioning and messaging — organized in one place and documented so your whole team can use them.
Persona Builder
How it works
The marketing foundation most startups skip, done in an afternoon.
Run a module
Each one researches the web, your site and your saved work, then hands back a finished document.
Keep everything, reuse everything
Personas feed battle cards, positioning feeds messaging. Nothing lives in a lost Google Doc again.
Know your buyer
Know exactly who you're selling to
Persona Builder and Find My Customer turn a URL into the people who buy, what they're working on this quarter and where they hang out online.
- Personas with real work priorities, not adjectives
- Target titles and competitors to watch, ranked
- Every later module reads from them automatically
VP of MarketingPersona
Immediate work priorities
Pipeline attributionContent that convertsFewer tools
Where they gather
r/marketingExit FivePavilion
Find My Customer
6 target titles · 3 competitors to watch
Win the deal
Walk into every deal prepared
Battle Card Generator writes the card your sales team keeps asking for. Market Tracker keeps it current with what buyers and competitors say each week.
- Where you win, where you don't, and what to say
- Buyer complaints and competitor moves, filtered to your market
- Red and green rows show you the openings
Us vs. [Competitor]Battle card
Where we win
Setup in a day, not a quarterWatch out for
Their enterprise SSO story“Switched off [Competitor] after the price change — anyone found something simpler?”
Say it right
Say it right, everywhere
Build Positioning picks your category and writes the claim. Draft Messaging and Target Messaging turn it into homepage copy, emails and landing pages that match.
- A positioning statement you can actually defend
- A messaging hierarchy, then the copy that follows it
- Emails and landing pages for one title or one HubSpot contact
Positioning statementSelected category
For [who], [Company] is the [category] that [outcome] — unlike [alternative], it [proof].
Homepage copy
Cold email · VP Marketing
Nine modules. One company profile.
See what each one makesMy Company
One profile that autofills every module
Persona Builder
Who your buyers are and what they care about
Find My Customer
The titles and accounts worth your time
Battle Card Generator
Where you win against each competitor
Marketing Opportunities
Events, syndication and channels to show up in
Build Positioning
Your category, your claim, your proof
Draft Messaging
A messaging hierarchy and homepage copy
Market Tracker
What buyers and competitors are saying this week
Target Messaging
Emails and landing pages for one title or one contact
Ready to get your marketing organized?
Set up your company profile and run your first persona in minutes.
